I am leaving for Bangalore tomorrow to participate in an workshop where I will be speaking on Social Media and Web Strategy. The workshop ‘Creating High Impact and Digital Initiative in India’ organised by ITHAKA with support from the Ford Foundation and assistance from the American Institute of Indian Studies is being held from 8th to 10th Dec in Pride Hotel, Bangalore.

It will be attended by around 50 leading members of the Indian higher education community. There is an excellent line of speakers and the participants list is very impressive. I feel hugely honoured that they have invited me to speak at this event.

The main objective of the workshop is to try and better understand how Indian academic, cultural, and arts organizations can best utilize ICT’s in both education and in the dissemination of knowledge, research, and culture.  Researchers, technologists, archivists, librarians, publishers, and scholars, as well as a few staff from ITHAKA, will present on a wide-range of themes:

  • Sustaining Digital Resources over the Long Term
  • Pioneering Indian Digitization and Content Discovery Initiatives
  • Mobile Content Applications and Strategy for Advocacy
  • Research Workflow and Metadata: Implementing an Effective Digitization Programme
  • Social Media and Web Strategy
  • Essential Copyright and Permission Acquisition for Ethical Digital Initiatives

Those who have never heard of ITHAKA, Jstor would definitely ring a bell, particularly if you are a person who have done higher studies. Jstor is an online library of scholarly articles, it was founded by ITHAKA in 1995 and is dedicated to helping the scholarly community discover, use, and build upon a wide range of intellectual content in a trusted digital archive.

In my presentation I would try to explain in simple and non-techie words what does ‘social media and web strategy’ really mean for a non-profit organization. The answer will hopefully demystify some of the notions participants might have about these subjects and will help them understand why social media is not about a fancy website, not something technical or unrelated to their core activities, neither something too costly, nor too difficult. Emphasis will be on explaining why sharing real time dynamic information is more important than prolonged academic research findings. I will also take the participants through a collection of simple freely available social media tools that can be used to create and preserve knowledge.

I hope to meet some really interesting people at the workshop, some of whom I have known over many years via blogs and other social media platforms, like Rimi B Chaterjee, English Faculty of Jadavpur University, Osama Manzar, Director of Digital Empowerment Foundation, Kiran Jonnalagadda, founder and director of HasGeek (I know him from my Barcamp Bangalore days), Ram Bhat from MAARA: A Media Collective, Rahul Srivastava, founder of Urbanology.org, Gaurav Vaz co founder of Radio Verve (we know each other as fellow TED India Fellows), Atul Chitnis also co-founder of Radio Verve and more.

Me and few others at the workshop will be live tweeting and blogging the event and the common hash tag for all online conversation is #Digitalindia.

Don’t forget to follow #Digitalindia, @bleuguy and me on Twitter for the updates. Please do leave a message on this blog if you have an interesting insight to the topics intended to be covered on the workshop.

Talking about Live blogging and tweeting I also wanted to share, I live tweeted the television broadcast of the Global Indian Music Awards show on ‘Colors.’ I did it as a sample, to emphasize on the importance of live social media coverage of off line events. Please do read the post ‘What is live tweeting and live blogging? Sample Global Indian Music Awards 2010’