women multi tasking moder indian women's aspiration

Airtel TV commercial Boss – Half way to gender equality and Modern Indian Women’s Aspiration

There is a new Airtel commercial on TV titled ‘Boss’. The ad shows that a woman and her husband both work at the same place where she is the boss. She gives some task to the husband and insists that it be finished within a tight deadline. He argues that it’s not possible but she asserts the he doesn’t have a choice, the task must be completed and shows him the door. Next thing we see is that she goes home cooks a nice dinner and video calls her husband, entices him with food and pleads him to come home soon. It turns out this is the same guy she was bossing around at work. Continue reading “Airtel TV commercial Boss – Half way to gender equality and Modern Indian Women’s Aspiration”

The gender factor:Indian TV commercials

Gender constructs suck big time. They just suck so much they boil my blood and make me hate every nice thing in the world. And I just wonder if they can make me,  one who enjoys all the freedom in the world, so agitated then how traumatic it must be for those people who are forced to live under these constructs. They keep reinforcing such strong gender constructs at every step of the way that it becomes harder and harder to break them. Let’s take a look at few Indian Ad films as of now though gender constructs are rampant in all … Continue reading The gender factor:Indian TV commercials

Tata Sky’s new commercial featuring Aamir Khan

This is effective advertising. Tata Sky launched its new tv commercial featuring Aamir Khan in a Punjabi speaking ardhanarishawar (half man half woman) avataar.  You have a bollywoodish first night scene where the bride and groom (Aamir khan half dressed as man half as woman) are arguing over which TV connection should they get. Bride says, “I am leaving you if you don’t get me satellite tv connection from Sky, Sky has world’s best technology.”  The groom said, “No this is India, Tata is India’s topmost reliable company so we’ll have connection from TATA.” After a bit of argument it is revealed TATA and SKY is … Continue reading Tata Sky’s new commercial featuring Aamir Khan