One of the biggest movie production company in Bollywood, Yash Raj Films (YRF) made a debut in the Indian Television Industry in partnership with Sony TV.
Starting 1st Jan 2010, for three days in a week Friday, Saturday and Sunday, 2 hours 8 pm to 10 pm Sony TV will go red (the brand colour of YRF) and showcase some nice and fresh TV series created by YRF TV a subsidiary of YRF production.
From the look of it YRF TV promises to be fresh, out of the box, progressive and gender balanced. From YRF’s official announcement,
The offering from YRF TV will be “distinct” in their look, feel, colour, sound and language, with fresh, contemporary and engaging storylines – these shows reflect the dreams, aspirations & passion of today’s young India and are attuned to deliver “a unique and novel television viewing experience” which will not only appeal to the existing viewers, but bring new viewers to television. The shows combine the best of modern technology, scale and the exceptional story telling skills of YRF.
At the moment there are 5 shows, 1 non fiction Lift Kara De which is a reality show where a star would hunt for his/her greatest fan and in the process somebody’s life would be lifted. I didn’t quite get the show but Karan Johan is hosting it and the pilot episode had Shah Rukh Khan. Enough said.
Then there are 4 fictions, Mahi Way, Rishta.com, Powder and Seven.
I didn’t see ‘Seven’ but it seems to be an Indian version of Heroes, 7 young people with super natural powers added to some mythology etc.
‘Mahi Way‘ is a story about Mahi – a 25 year old single and independent girl who loves to eat, therefore fat and therefore a complete misfit in both her family and her workspace, a fashion magazine house. She never had a boyfriend but writes a relationship column in the magazine for people who are like her, misfits, because she knows what it feels to be one. Her best friend is hot and dumb, her other best friend is a gay. She has a perpetual crush on this hunk who works in the same building but she keeps bumping into this guy who she thinks is clumsy, annoying and brings out the worst in her.
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